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The Beck's brewery was founded in 1873 in Bremen, originally named the Kaiser-Brauerei Beck & May. The brewery immediately differentiated themselves from the competition by packaging their beer in green bottles instead of the traditional brown. One of the brewery's first products was a bitter pilsner, which would keep its taste even after long journeys. It was this beer which Beck's brewery would become famous for.

Over the years Beck's has been supportive of artists around the world, offering up opportunities to create designs to replace the brand's traditional label, and since 2012 has expanded these opportunities to include young independent musicians.