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Cobra Beer is the creation of Karan Bilimoria, realising there was a need for a smoother, less gassy lager to appeal to both lager and ale drinkers. He found British lagers fizzy, harsh and bloating, limiting it's appeal with a meal, whereas ales were often too heavy and bitter with food, thus Cobra was created in 1989 to combine the refreshment of a lager with the smoothness of an ale.

Cobra's beers have won a collective 88 gold medals at the Monde Selection awards, making them one of the most awarded beers in the world.