Don Julio Tequila is named after its founder, Don Julio Gonzalez-Frausto Estrada, who began distilling tequila in 1942 at age 17 after establishing his own distillery, La Primavera (the Springtime), and spent the next 40 years improving his craft. In his mission to revolutionize tequila from the ground up, Don Julio Gonzalez chose quality over quantity at every turn, painstakingly planting each agave further apart, giving them more room to grow and allowed each individual plant to grow to full maturity before harvesting. He would then select only the most succulent portions of the piña, before slow roasting them for 72-hour cycles. The resulting tequila was smoother, richer, and of truly uncompromising quality.
In 1985 Don Julio González-Frausto celebrated his 60th Birthday, his sons commemorated the date by creating a Tequila in his name, Don Julio. It saw huge popularity in Guadalajara and neighboring cities they decided to launch the tequila in 1987. It is considered to be the world's first Luxury Tequila.