Bem Bom is produced by maestro Nahor Gustavo on a family-owned farm in Minas Gerais, Brazil. As cachaca is Brazil's national drink, Bem Bom is inspired by the Brasilian people's culture and love of music; the bottles are emblazoned with a design derived from vinyl records. It should be noted that Bem Bom is actually a white rum rather than a pure cachaca.
Bem Bom uses only the ripest sugarcane to distill into cachaca and unlike many white rums is then aged in white oak barrels for at least a year to give it real flavour. The name Bem Bom roughly translates as "really good" in Brasilian.