Fontanafredda was born in the heart of wine-growing Piedmont, in the hills of the Langhe in 1858. Chronicles of the time tell that approximately 54 hectares of the property of Roggeri Giacomo was to be registered under the private estate of Vittorio Emanuele II King of Sardinia. The king, who had fallen hopelessly in love with Rosa Vercellana, a commoner, gave the entire parcel of land to her, making her Countess of Fontanafredda a year later.
Fontanafredda did not start operating as a business venture until twenty years later, in 1878, thanks to the farsightedness of Rosa's son, a noble entrepreneur who devoted his life to wine with a very modern approach. The estate's noble past is still evident at Fontanafredda today, but it continues to innovate and experiment, perfecting what nature and history have provided.