This expression reflects the continued evolution of gin into the flavoured segment, where accessibility and fruit-forward profiles take precedence over traditional botanical structure. Built on the Gordon's London Dry base, it incorporates strawberry and red fruit flavouring to create a softer, sweeter style that appeals to a broader audience. While inspired by historical pink gin serves - originally made with bitters - -this modern version is stylistically very different, focusing on bright fruit rather than spice or bitterness. It aligns with a wider trend in the category, where established brands extend their portfolios to meet demand for lighter, more approachable spirits. Positioned at the accessible end of the market, it is designed primarily for simple mixed drinks, particularly with tonic or lemonade. Its role is less about complexity and more about immediacy and ease, offering a clear, recognisable flavour profile that requires little adaptation.
Tasting Notes
Nose:
Sweet and fruity, with fresh strawberry, red berries, and a light hint of juniper.
Palate:
Soft and approachable, featuring strawberry sweetness, subtle citrus, and a gentle juniper base.
Finish:
Short to medium, smooth and slightly sweet, with lingering berry notes and a clean, light fade.q
