Russian Standard Original is recognised throughout its native homeland as the ultimate benchmark for all Russian vodkas. Conforming to Professor Mendeleev's original formula, it is a superbly smooth spirit with a pure taste that maintains the characteristic 'bread' flavour of traditional Russian vodka. The unique shape of its specially textured bottle 'reflecting the depth of the product's Russian personality' is inspired by the 200 tonne bell commissioned by Tsarina Anna I, which stands at the foot of the Ivan the Great Bell Tower in Moscow. Featuring Dmitri Mendeleev's signature as a mark of its absolute authenticity and historic ancestry, Russian Standard Original's striking packaging presents a dramatic evocation of Russia's Imperial past and the culturally important place vodka holds in Russian life. Russian Standard original is the finest expression of traditional Russian vodka.
Background: Founded in 1992 by entrepreneur Roustam Tariko, Russian Standard Group is a multi-faceted conglomerate comprised of leading businesses in premium vodka, spirits distribution, banking and insurance that form the premiere consumer brand in Russia. Russian Standard vodka is the top-selling premium vodka in Russia, with a 60 percent market share. Sales in Russia and abroad exceed 1.3 million cases per year. Russian Standard's spirits distribution arm is the leading importer of premium alcoholic beverages into the Russian market. Russian Standard Bank, Russia's largest consumer finance bank, is the pioneer of Russia's consumer lending industry. With more than 20,000,000 customers, the bank issues more than 70 percent of credit cards in Russia and 40 percent of point of sale loans, as well as American Express cards in Russia. Russian Standard Insurance is the country's largest credit life insurance company.