This vodka takes Dmitry Mendeleev's classical 1894 recipe, developed in St. Petersburg, one step further. Combining the purest ingredients with state-of-the-art silver filtration system to produce an ultra-crisp, ultra-smooth spirit. Uniting a passion for perfection with a daring energy and confidence, Platinum has become the favourite vodka among Russia's booming generation of successful urban professionals.
Background: Founded in 1992 by entrepreneur Roustam Tariko, Russian Standard Group is a multi-faceted conglomerate comprised of leading businesses in premium vodka, spirits distribution, banking and insurance that form the premiere consumer brand in Russia. Russian Standard vodka is the top-selling premium vodka in Russia, with a 60 percent market share. Sales in Russia and abroad exceed 1.3 million cases per year. Russian Standard's spirits distribution arm is the leading importer of premium alcoholic beverages into the Russian market. Russian Standard Bank, Russia's largest consumer finance bank, is the pioneer of Russia's consumer lending industry. With more than 20,000,000 customers, the bank issues more than 70 percent of credit cards in Russia and 40 percent of point of sale loans, as well as American Express cards in Russia. Russian Standard Insurance is the country's largest credit life insurance company.