Smooth and richly colored, Wild Turkey Straight Kentucky Bourbon Whiskey is a genuine super-premium bourbon carefully crafted in the heart of Kentucky. Wild Turkey 101 offers a lesson in traditional American values, most notably, the refusal to compromise on standards of excellence. Wild Turkey 101 has an exceptionally soft, but rich aroma for a high proof bourbon, due to quality at all stages of its production. The taste is an American classic with caramel and vanilla and notes of honey and oranges. The finish is very long, rich and full-bodied, powerful, yet soothing. As many competitors distill at higher (and less expensive) proofs, they must add water to bring down the proof of their bourbons. Wild Turkey, on the other hand, comes out of the barrel at about 109°allowing the distiller to add little water and retain the true characteristics of the bourbon flavor. Wild Turkey is put it into the barrel at a lower (and more expensive) proof. Master Distiller Jimmy Russell likens it to making a great soup; if you cook it longer at a lower temperature, you retain the best flavors. The Master Distiller notes that unlike some of its competitors, "We make Wild Turkey the old-fashioned way. It's a totally natural process which takes substantially more time and money, but we believe it's worth it."