Pernod Ricard is one of the world’s most influential luxury spirits groups, built upon centuries of French craftsmanship, entrepreneurial vision, and brand stewardship. Formed from the historic merger of Pernod and Ricard, the company evolved from regional aperitif producers into a global leader shaping modern drinking culture.
Its portfolio includes some of the most iconic spirits in history - from Scotch whisky and Cognac to Champagne, rum, vodka, and liqueurs - each brand nurtured with a focus on heritage preservation, premium positioning, and storytelling excellence. Pernod Ricard operates not simply as a distributor, but as a guardian of cultural drinking traditions across continents.
Beyond commercial success, the company champions sustainability, innovation, responsible drinking, and long-term brand legacy. Through investment in distilleries, vineyards, and communities, Pernod Ricard positions itself as a modern architect of global spirits culture, blending history, luxury, and future-focused vision.
